Business: (n) the practice of commerce.
“Business as usual.”
If by business we mean simply finding a way to create commerce without any real concern except profit margin, then we unleash an unruly effort on the world that doesn’t seem to answer to any higher guideline.
But if we know what the “usual” is of business, and that “usual” has productive roots, then business can be a good thing–matter of fact, the heart of every endeavor.
For even the Good Book tells us not to be slothful in business. What is slothful in business?
Anyone who starts a storefront or an Internet escapade should ask two questions:
- Is this needed?
- Can I maintain quality?
Because if it’s not needed, it not only will have a short life, but it continues to increase the cynicism about true ingenuity in the marketplace.
And if the essence of quality if sacrified to manufacturing costs, then people will cynically hold a broken piece of junk in their hands that makes them further suspicious of the world as a whole.
Slothful in business is when we’re more concerned with producing than we are with being productive.
Not every corporation needs to have a noble cause–but everyone who decides to market a product needs to be able to give a quick explanation of its purpose and value, and also a guarantee that it was put together with tender, loving care.
Anyone who thinks that’s unrealistic will probably find him or herself in a slothful profile. And anyone who asks the two magic questions–is it needed and can I maintain quality?–is helping to build the trust among humans that is necessary to keep us from self-destruction.