Words from Dic(tionary)
by J. R. Practix
Ad: (n) an advertisement
Sometimes it’s the way people choose to insult you.
If you’re promoting an idea, a product, or some particular outgrowth of your own efforts, they will accuse you of “advertising.”
Matter of fact, even though we are all basically slaves to the system, we simultaneously insist that we HATE ads. We’ll even try to edit them out of our television programs, and therefore insist upon our independence from such interference. But if we were really all that turned off by ads, Madison Avenue would certainly pick up on our distaste and stop making them.
Are there things that are worth advertising? Because quite honestly, I will put an ad out to the world if I believe in something. I’m not tight-lipped about it at all.
I only require three contingencies to stimulate my passion:
1. It needs to work. I would never want to promote something that was intermittent or just flat-out fails to deliver its promises. That’s the danger of both religion and politics–their adherents have secretly become unbelievers. So the followers are like an old rocker, traveling around from one concert to another in an old beat-up van, peddling t-shirts, who no longer believes in his own slogans.
2. It should make things easier, not harder. Even though I do not think laziness is a virtue, I think over-working is a much worse vice. If you want to improve the world, make a better mouse that doesn’t need to be trapped.
3. It needs to include everybody. I know there are products, ideas and even philosophies which seem to focus on a particular age group. Maybe this is necessary. But I find the greatest value of an idea is how well it can be applied across the board–to all races, genders, ages, creeds, and orientations.
There you go. What is worthy of writing an ad? Anything that fits the criteria listed above.
In other words, an ad should … add.
Everything else is just an imitation and derivation of the hula-hoop.