Best-seller: (n) a book or other product that sells in very large numbers.
I would be a complete charlatan if I told you I did not use words to my own advantage.
I try never to lie and do attempt to avoid excessive exaggeration.
But I have, from time to time, taken advantage of the cloak of ambiguity to leave the impression that something I was promoting had greater attention than it perhaps actually did.
That’s why, as an author, I’ve always loved the term “best-seller.”
As long as you avoid connoting that you’re speaking about one of your books ending up on a list somewhere, displayed in print for the elite to peruse, you can simply tout that your particular sales show that this volume you’ve published has sold more than a previous one.
Now the numbers may be miniscule–certainly not up to the figures accumulated by Stephen King or J. K. Rowling, but nevertheless, the statement “my best-seller” can stand proudly in the columns of all time as truthful.
Even if I only sold four of them.