Breakthrough: (n) a sudden, dramatic, and important discovery or development.
You can’t even make your grits and gravy if your message is pointed.
Everyone is looking for confirmation that they’re doing great. You must formulate a philosophy that confirms that people are victims of circumstance, and therefore, the best way to overcome the “haters” is through positive thinking and self-esteem.
Put that in a book and you’ll make the best-sellers list.
But if you insist that personal responsibility, self-evaluation and productive effort are the keys to growing and expanding, your book will probably end up in the 50-cent bin at Barnes & Noble.
Because everyone wants a breakthrough instead of a realization.
Matter of fact, ministers receive millions of dollars by preaching to folks that if they give a “seed donation,” God will give them even more money.
It’s amazing how ridiculous this notion sounds.
But the technique works–mainly because people have a tendency to want pie in the sky… never discerning if pie is actually good for them.
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