Cherish: (v) to hold someone dear.

Those who did not live through the 1960s and early 1970s hold the abiding belief that the music of the time was loud, raucous, revolutionary and incorrigible.

Matter of fact, these non-Woodstock individuals would contend that Jimmie Hendrix, Janis Joplin and The Who were the primary thrust on
the music scene.

Nothing could be further from the truth.

If you want to hear the music of the 60s typified by the mingling of innocence and emerging rage over the Vietnam War, you should probably sit down and listen to The Monkees and The Association.

Girls and boys were still falling in love. (We pretended it was a baseball game–where the goal was to get a hit and make at least second base if not a home run.)

There was a strange mingling of naiveté and blistering honesty that permeated the times.

But on many a quiet Saturday afternoon, as a teenage boy going dateless one more weekend, I laid back on my bed and listened to The Association sing “Cherish.”

I pined.

I cried.

I yearned.

I masturbated.

Usually in that order.

I wanted someone to cherish. More accurately, I wanted someone to cherish me.


“Cherish is a word I use to describe

All the feelings that I have, hiding here for you inside…”

Beautiful songs like “Cherish,” and also “Never My Love” by the same group, prepared me to be a soft, sensitive male instead of brash and demanding.

So today I want to thank the gentlemen from The Association for carrying me through a difficult time, until I could cherish and be cherished.



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