Build-Up

j-r-practix-with-border-2

Build-up: (n) a gradual accumulation or increase

When the project fails, in retrospect, we call it “hype.”

When we’re trying to promote the project we refer to it as “build-up.”Dictionary B

How much advertising is really necessary to propel a good idea?

How much money do we need to spend to advertise quality?

How much recognition is achieved by shouting things from the housetops?

It is the nature of the human race to be picky and to appear disappointed.

So if you advertise the “best tacos in San Antone, Texas,” very few people will agree and admit, “That was the best taco I ever ate.”

Instead, you will be inundated with descriptions of other tacos they’ve enjoyed, or worse, suggestions on how you could make your taco better, so your advertising would coincide with the product.

For instance, I think we would have a more successful democracy in America if we had less build-up.

  • Why do we have to be the “greatest nation on Earth?”
  • Why do we have to be superior in every way?
  • Why do our missiles have to be more powerful?
  • Why do we think our athletes are more attractive or healthier?
  • Why do we think our women are fairer than those in the Middle East?

What have we really achieved as a nation, a people or even as individuals, through build-up?

Because just as soon as you try to convince someone that you’ve found the best … they will start looking for better.

 

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Bloom

Bloom: (v) to produce flowers; be in flower.

Dictionary B

Perhaps the most difficult thing for human beings to do is admit that what we are pursuing is just not blooming–especially if we’ve gone through contortions to promote it.

There are just signs that ideas, beliefs and goals are growing in the right direction and are worth further cultivation. When these signs are absent, we have to be willing to walk away and maintain the good cheer necessary to start again.

What are the signs?

1. Good ideas green.

Long before they bloom, they show some sprout–what you planted is actually emerging from the dirt. There is a greening.

2. We don’t find ourselves needing to make excuses.

I can always tell when I’m pursuing a faulty pathway–I need to over-proclaim its value or constantly explain why it’s important. Some truths do need to be self-evident.

3. Other folks see the growth and get excited.

America is a victim of hype. We spend too much time trying to advertise instead of asking ourselves if it actually has any chance of progress.

  • If you plant a seed and get some green, then comes the bloom.
  • If you don’t plant a seed there’s no chance for greening–that is true.

But don’t expect anything to become flowery if it doesn’t have… da-vine.

 

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