August (n): the eighth month of the year, in the northern hemisphere usually considered the last month of summer.

dictionary with letter A

It would be a toss-up between August and January.

These are the two months that are desperately in need of a good public relations agent, January being the let-down month after Christmas and the New Year, when the weather is miserable and people begin to get their credit card bills from Nativity celebrations.

But I still would have to say that August is the odd month out.

  • It foretells of the winding down of summer.
  • It’s when all swimsuits and inner tubes are discounted at your local Wal-Mart.
  • It’s also proclaimed to be the hottest month of the year, so therefore utility bills go up, fostering cranky consumers.
  • It also dangles on the precipice of the fall, which is full of the promise of football, whereas the month of August only offers a few measly exhibition games.

August is supposed to be august with regality but ends up producing the whining of young kids, complaining about the forthcoming of another school year, as they already begin to pine for better months with better holidays, like Halloween and Thanksgiving.

I don’t know whether you could promote August.

I have a dear friend who was born in August, so that makes it a little more pleasant.

But other than that, it’s kind of a let-down after July 4th, waiting for Saturday Game Day … for college football.


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