Bluster

Bluster: (n) loud, aggressive, or indignant talk with little effect.

Dictionary B

I believe the goal is to acquire interest.

Whether you’re trying to sell a new car, preach the gospel, gain the attention of the opposite sex or get someone’s vote, the possibility is impaired if you cannot acquire interest.

How do you get people interested?

Amazingly, after everything is boiled down, you’re left with the remainder of the expressions in human life. You end up with fear and love.

They do not get along with each other. Love chases away fear, and fear, likewise, scares the hell out of love.

Therefore, since we are insecure about the notion of creating devotion through emotion, we often resort to the tactic of frightening those around us into submitting to our will.

We bluster.

We find obscure statistics, isolated incidents and horrific anomalies, and advertise them as if they are the norm.

In the process, the car dealer has to convince you that your vehicle is ready to explode. The preacher talks about the heat and humidity in hell, the dating service on the Internet tries to present you as a loser if you’re spending a Saturday night alone, and of course, every candidate wants to discuss “a planet ablaze,” which he or she alone can save.

Although bluster has become acceptable, it is damnable because it pushes fear to the forefront, terrifying our love.

 

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