Brouhaha

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Brouhaha: (n) a noisy and over-excited reaction or response

In a grocery store that only offers vanilla ice cream, strawberry seems radical. So for a brief season, the introduction of this particular flavor stimulates great interest and conversation.Dictionary B

But the human race, being what it is, soon tires of two flavors. So here comes peppermint, followed a few days later by Rocky Road, then Caramel Twist and Bubblegum, as the progression of varieties increases at a furious rate.

In no time at all, Burt Baskin and Irv Robbins get together and say, “If 10 flavors tweak their fancy, just think what 31 would do…”

Pretty soon we have more flavors of ice cream than we could ever experience, and spend much time defending our own personal predilection.

So what was once a snack, or even a delicacy, becomes a source of conflict as people argue furiously in favor of their favored concoction.

Soon we forget it’s just ice cream.

It becomes an issue of pride–maybe even a symbol of patriotism or eternal salvation.

Once matters are blown out of proportion, we need to continue to blow into them to justify why they became so large in the first place.

In no time we find ourselves arguing over the art of debate, exchanging facts based upon our interpretation of available statistics.

We might even conjure a lie or two, suggesting that Devil’s Food Cake ice cream literally is.

I seriously doubt if anyone would disagree that we have become a nation which favors the brouhaha over consolation.

It should be no surprise that this has occurred–considering we are also a country that thinks judging people is religion, dieting is nutrition, reading books is education … and watching a football game is exercise. 

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