Crackle

Crackle: (v) to make slight, sudden, sharp noises, rapidly repeated

Long, long ago, when rock and roll was a baby boom and bellbottoms were considered normal wear, there was a cereal named Rice Krispies which lacked an identity. After all, it was just puffy rice, which, when sitting in a bowl of milk for more than twenty-eight seconds, turned into slush.

Something needed to be done.funny wisdom on words that begin with a C

A young executive at the Kellogg’s Corporation noticed that when milk was first spilled onto the cereal, it made slight sounds, as the fluid gradually smothered the rice particles and drowned them, leaving them lifeless.

He believed he heard snap—and saw one of the rice particles leap from the bowl momentarily, giving the appearance of pop.

So he went to the ad executives and explained that the product could be marketed by referring to it as the “snap-pop cereal.”

The room frowned. What did “snap-pop” mean? How could this be personified? Who was going to eat a cereal that was going to snap at you, or pop off its opinion? The whole thing seemed doomed, until one young, female intern said, “They just need a third friend.”

This time the room scowled. No one had suggested there was a “they” involved, and certainly had not intimated that a friendship had been formed. Yet the man who had the original idea for “snap and pop” was so desperate to salvage his ego that he grabbed onto the notion and started looking for a third “sounder” to complete his trio.

The first ten ideas were horrible.

Snap, bubble and pop.

Snap, drip and pop.

Snap, sizzle and pop.

Snap, sneeze and pop.

Snap, whisper and pop.

Snap, clap and pop.

Snap, moan and pop.

Snap, giggle and pop.

Snap, wink and pop.

Snap, argue and pop.

Each possibility seemed to have the fragrance of failure.

Going home at the end of the day, the young executive was explaining his dilemma with the Rice Krispies to his family over dinner.

He was deflated.

He was discouraged.

He was ready to give up on the whole campaign.

Then his four-year-old daughter, who had opted not to eat liver and onions, but instead had grabbed a bowl of Rice Krispies, leaned her ear down to listen, and said, “Daddy? I hear a crackle.

The man nearly fainted. He had no idea his little daughter was even listening to the conversation, and he certainly was unaware that she knew the word “crackle.”

Or perhaps it was Divine Revelation, brought to him from the Mount of Advertising.

He didn’t care.

He took it to work the next day and the rest is cereal promotion history.

It became “Snap, Crackle and Pop.”

It was a Rice Krispies treat.

W-a-i-t…

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Anti-establishment

dictionary with letter A

 

Anti-establishment (adj): against the establishment or established authority.

There is no good idea that wasn’t once anti-establishment.

Why?

Because it’s just too easy to establish something.

All you have to do is get enough people to agree with you, fund it, develop a slogan, and set up a network of cantankerous and often contradictory committees.

We have to realize that the United States is not an established idea. Actually, it’s a rather rag-tag collection of opinions which are still being ironed out because there are so many wrinkles from the initial roll-out.

We are a mess–and damn proud of it, by the way.

So it becomes quite comical to me when anyone suggests that anything in this country is anti-establishment. For after all, everything in this country is actually anti-establishment, struggling to get the nod of the 51%.

Democracy is such a dog show it’s no wonder we occasionally end up with a dog.

So before we become self-righteous about some cause, or believe that the entire heavens have inhabited our earthly philosophy to be distributed to the masses, let us realize that our country has fought every nationality that has ever tried to emigrate here, has imprisoned and enslaved several colors, and continues to fearfully try to protect principles which have already screamed for some touch-up and repair.

Therefore, how can you be on the safe end of all the ruckus going on as we jockey for position and stump for votes?

Always remember three things. It will help you to determine where to stand:

  1. God gave people free will and He won’t let you take it away.
  2. Anything that helps people find themselves at least opens the door to them becoming better.
  3. No one is better than anyone else. In other words, we’re all more alike than different.

Yes, if you add your fourth part to that trio that sings the song of freedom, forming your own quartet, you will find that most of the time you won’t need to sing off-key.

 

 

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Advantage

Words from Dic(tionary)

dictionary with letter A

Advantage: (n) a condition or circumstance that puts one in a favorable or superior position.

“Tall, dark and handsome.”

I never acquired any member of that trio. I do not possess that advantage.

IS it an advantage? I think if you’re tall, dark and handsome, you do get an immediate pass to the front of the line. Unfortunately for you, if you don’t back that up with “smart, hard-working and caring,” you probably will be booted to the curb quicker than someone who is plain-looking.

Why? Because you’re disappointing. You promised SO much with your looks and delivered SO little with your personality.

Therefore what seems to be an advantage quickly can become a disadvantage if you end up thinking you are a fleshly mannequin instead of a real human being.

Yet I will tell you that we all NEED an advantage–something that truly sets us apart instead of us merely “moving our parts” and getting “set in our ways.”

So I worked on ME. Actually, it’s a work in progress, so please do not think that I’m done. Three areas, paralleling “tall, dark and handsome:”

Since I couldn’t muster “tall,” I decided to be faithful. By faithful, I mean true to my own word while sensitive to the needs of others.

I went opposite on “dark.” I decided to be a light–to bring possibilities and hope instead of merely stating the obvious and offering gloom to the room.

“Handsome” out of the question, I chose to be attractive. Now you may think those are the same, but they aren’t. What is most attractive to other human beings is a glorious blend of humor, talent and humility. When you are able to mix those three spices together, you can put them in any dish and create a delicacy.

  • There is no advantage in being good-looking if you’re dumbfounded.
  • There is no advantage in wealth if you’re selfish.
  • And there is no advantage in being popular if you’re not prepared for the day when you will be pushed away by the latest fad.

The greatest advantage any human being can have is to tap your resources … and give a damn.

Adjacent

Words from Dic(tionary)

dictionary with letter A

Adjacent: (adj.) next to or adjoining something else.

It was a big chunk of three-story, square brick building, sitting right in the middle of our little town, holding within its confines a trio of completely unrelated businesses. The only thing they shared in common was that they were adjacent to one another.

The building looked like it had been constructed by about forty-five Amish men with only a break for lunch in between bouts of mortaring. It was simple.

My parents’ little loan company was located in the center, with a hardware store to the right and an optometrist‘s to the left. Our eye doctor fellow only showed up two times a week, driving in from Columbus to take care of the bespectacled in our community.

The hardware store was always open, but never busy. As a boy I often wondered how they stayed in business. It seemed the only commerce was the pop machine in front of the store, which was frequented by everybody on the block, since such contraptions were a bit of a rarity at the time.

Directly across the street was the town green, wherein sat another brick-chunk building, dubbed The Public Library.

For many days and in many ways, this little parcel of business and commerce was my stomping ground, playground and home, as I patiently waited for my parents to finish the dribble of business they did, often loaning money to people in our burg for anything from motorcycles to stud bulls.

Beneath this massive construction was a basement that connected all three businesses, and when I y worked up my courage, I went down to the spider-web-infested terrain, hoping to discover some treasure I might be able to sell, in order to acquire enough coinage to stroll up the street and visit the local Five and Dime for treasures often beyond my comprehension.

The town was so small that actually, everything was adjacent to everything else. And like so many pieces of my life, the older I became, the more it seemed to shrink and become insufficient to my expanding boundaries.

But Samuel’s Hardware and Bremen Optometry will always be in my mind the quintessential definition of adjacent.