Brand name: (n) a name given by the maker to a product

Johnson’s Baby Powder can cause cervical cancer.

Wow.

The brand names keep tumbling, as research proves that the products we ingest and utilize to improve our beauty and comfort have undisclosed lethal effects.

Of late I have found myself surrounded by children and grand-children who are obsessed with brand names.

Simply because someone can sew a tag with a graphic design inside a shirt does not mean the garment is legitimately tripled in worth.

I have had brand name clothes, and they fade with washing and wear out equivalent to Dollar General threads.

Did I ever find myself bragging about a pair of shoes that were made in some hamlet in Italy by little old men who had been in the trade since Leonardo di Vinci?

Probably.

But I was equally as critical of that footwear when it split out or wore out too soon, making me run to the local Wal-mart to gain a temporary replacement.

I’m not so sure that anything which makes us self-righteous, puffy, proud and arrogant has lasting value. And once a brand name loses its pungency because of scandal or lack of quality, it is very difficult to hang your hat on it anymore.

Take the brand name “Christian,” for example…

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