Brand name: (n) a name given by the maker to a product
The brand names keep tumbling, as research proves that the products we ingest and utilize to improve our beauty and comfort have undisclosed lethal effects.
Of late I have found myself surrounded by children and grand-children who are obsessed with brand names.
Simply because someone can sew a tag with a graphic design inside a shirt does not mean the garment is legitimately tripled in worth.
I have had brand name clothes, and they fade with washing and wear out equivalent to Dollar General threads.
Did I ever find myself bragging about a pair of shoes that were made in some hamlet in Italy by little old men who had been in the trade since Leonardo di Vinci?
But I was equally as critical of that footwear when it split out or wore out too soon, making me run to the local Wal-mart to gain a temporary replacement.
I’m not so sure that anything which makes us self-righteous, puffy, proud and arrogant has lasting value. And once a brand name loses its pungency because of scandal or lack of quality, it is very difficult to hang your hat on it anymore.
Take the brand name “Christian,” for example…
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