Brand Name

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Brand name: (n) a name given by the maker to a product

Johnson’s Baby Powder can cause cervical cancer.Dictionary B

Wow.

The brand names keep tumbling, as research proves that the products we ingest and utilize to improve our beauty and comfort have undisclosed lethal effects.

Of late I have found myself surrounded by children and grand-children who are obsessed with brand names.

Simply because someone can sew a tag with a graphic design inside a shirt does not mean the garment is legitimately tripled in worth.

I have had brand name clothes, and they fade with washing and wear out equivalent to Dollar General threads.

Did I ever find myself bragging about a pair of shoes that were made in some hamlet in Italy by little old men who had been in the trade since Leonardo di Vinci?

Probably.

But I was equally as critical of that footwear when it split out or wore out too soon, making me run to the local Wal-mart to gain a temporary replacement.

I’m not so sure that anything which makes us self-righteous, puffy, proud and arrogant has lasting value. And once a brand name loses its pungency because of scandal or lack of quality, it is very difficult to hang your hat on it anymore.

Take the brand name “Christian,” for example…

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Apple

dictionary with letter A

Ap·ple (n): the round fruit of a tree of the rose family, which typically has thin red or green skin and crisp flesh. Many varieties have been developed as dessert or cooking fruit or for making cider.

It’s the power of having a good agent–because certainly the apple needed one.

It began its fruitful journey as the traditional forbidden delicacy eaten by Adam and Eve in the Garden, the symbol of the knowledge of good and evil and certainly the subject of great controversy.

Then over the years, through what could only be considered a miraculous amount of promotion and transformation of public image, it has turned into “Mom and apple pie.”

Try this one on for size:

  • The apple of his eye.
  • An apple a day keeps the doctor away.
  • Apple cider with doughnuts
  • Apple dumpling.
  • Apple face cream.
  • Famous people even name their children “Apple.”
  • When the Beatles were looking for a name for their studio, “banana” was not even considered, but “Apple” was immediately plucked from the tree.
  • And moving with the technology, Apple willingly became a computer.
  • Don’t forget–apples that are green and sour are covered with caramel so they can be part of the carnival.

Somewhere along the line, the apple hired a VERY good agent to escape the scandal perpetrated among the trees in Eden.

Of course, even with the best publicity, you still end up with “rotten to the core.”

 

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