Tag Archives: build up

Build-Up

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Build-up: (n) a gradual accumulation or increase

When the project fails, in retrospect, we call it “hype.”

When we’re trying to promote the project we refer to it as “build-up.”Dictionary B

How much advertising is really necessary to propel a good idea?

How much money do we need to spend to advertise quality?

How much recognition is achieved by shouting things from the housetops?

It is the nature of the human race to be picky and to appear disappointed.

So if you advertise the “best tacos in San Antone, Texas,” very few people will agree and admit, “That was the best taco I ever ate.”

Instead, you will be inundated with descriptions of other tacos they’ve enjoyed, or worse, suggestions on how you could make your taco better, so your advertising would coincide with the product.

For instance, I think we would have a more successful democracy in America if we had less build-up.

  • Why do we have to be the “greatest nation on Earth?”
  • Why do we have to be superior in every way?
  • Why do our missiles have to be more powerful?
  • Why do we think our athletes are more attractive or healthier?
  • Why do we think our women are fairer than those in the Middle East?

What have we really achieved as a nation, a people or even as individuals, through build-up?

Because just as soon as you try to convince someone that you’ve found the best … they will start looking for better.

 

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Aura

Aura: (n) the distinctive atmosphere that seems to surround and be generated by a person, thing, or place.

I once had an acquaintance who believed she could perceive “auras” around the people she met.dictionary with letter A

As our friendship grew, I realized that most of these colorations she “divined” were usually determined by whether she liked the person.

So much like humans.

Yet I must tell you, about 6 months ago I became very concerned that the aura around the American people seemed to be dark, dingy and depleted of any of the “red, white and blue” that makes us strong and valuable.

It worried me.

I didn’t want to be “mystical” or strange-minded, but I wanted to say something, do something or be something that would reawaken our gentle side and our willingness to believe in one another.

After all, politics seems to have drug us down to a complete halt and religion is a cantankerous debate among misfits.

A couple of months ago I sat down and wrote a book. You probably haven’t heard about it since neither CNN nor Fox News decided to cover its release.

I entitled the work “Within”–because I deeply believe that what stews around our innards eventually emanates in our actions.

What did I want the book to say? Many things, but three major themes:

  1. We have more in common than difference.
  2. Rather than being complex, we humans are delightfully predictable.
  3. And doing better is actually easier than continuing to falter.

Writing the book was an eye-opening, emotionally fulfilling experience.

I kept it short–matter of fact, the whole book can be read in less than an hour. And even though I don’t have the Madison Avenue publicity machine to make the public aware of this offering, I will continue to share it on as many different avenues as cross my path.

It would be my joy to reach the end of my life and know that I had an effect on the aura of the American people.

Yes. how wonderful to encourage us, building up our spirits again…to flower some color in our cheeks.

 

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WITHIN

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