Dealership

Dealership: (n) a sales agency or distributor

I was a full-grown man, but when our family car blew up, I was feeling a great need to do something powerful. I needed to restore my position of respect with my children.

I had three thousand dollars. It was enough to buy another car if I had shopped well and hadn’t been in a huge hurry to convey a message to my offspring that I was in control.

I wasn’t in control.

I was still reeling a bit from my all-time favorite car giving up—and also way to eager to replace it without missing a beat.

I located the place in our town where car dealerships congregated to practice their “religion on wheels.” Driving among them, I immediately saw a Grand Marquis that was just stunning.

So I stopped in and talked to Bob. I don’t know whether his name actually was Bob, but it seemed reassuring displayed on his nametag. Bob told me the Grand Marquis was thirty-five hundred dollars.

My two oldest sons were with me on the trip.

They still thought I hung the moon after God displayed the stars.

I wanted to appear omnipotent. I needed to negotiate Bob down to the mat and pin him with a price of my choosing instead of his.

So I told Bob all I had was twenty-nine hundred dollars. He rolled his eyes. He said it was “impossible.” He even walked away to talk to a boss to see if something could be done.

In the process of all this negotiating, I actually cracked through Bob’s sales pitch to a real person. I didn’t know it. I thought I was dominating and was gradually getting what I wanted.

When he finally and reluctantly agreed to sell me the car for twenty-nine hundred flat and we were in the last stages of the paperwork, Bob looked up at me and smiled.

I don’t know why. Maybe it was seeing a father with his sons, or maybe he was tired of overstating the quality of the vehicles he sold just to make a buck.

Then he did something I believe he probably had never done before.

He tried to talk me out of it.

Not aggressively. He just said, “Now, you do know the odometer reads 162,000 miles. Right?”

I was drunk on my own cleverness. I just nodded my head.

Now, Bob wasn’t a saint. He wasn’t going to push it further. He wasn’t going to be totally forthcoming. Matter of fact, it probably gave him an aching pain in the head to offer the odometer number.

But I was determined.

My sons were smiling at me. They thought the car was cool. So I drove it off the lot, pridefully believing I had struck the best deal of my life.

We had immediate problems with it.

I called Bob back. He had forgotten how wonderful our interaction had been and was back to being “Bob the Car Dealer” at his dealership.

I took the car in to have it checked out and found out the vehicle had been in a flood, and therefore the electrical system was contorted, and the engine had water in the oil.

I drove that car for exactly three months. It was a classic case of being beautiful on the outside and ugly on the inside.

One night, coming home on the freeway, it caught fire and burned up a goodly portion of the engine.

My complete stupidity and arrogance had played out.

But I always gave Bob from the dealership, grace points because some creeping spider of conscience forced him to offer a kind, but unheeded, warning.

Beguile

Beguile: (v) to charm or enchant, sometimes in a deceptive way.

Dictionary B

Subtlety seems to have been abandoned by our generation, which runs away from cleverness like teenagers escaping the responsibility of a joyride.

We just don’t understand that brashness is no replacement for cajoling.

So boldly, we strike out with our opinions, and are somewhat astounded that others do not find them endearing or enlightening. So then it becomes necessary for us to attack these unbelievers with further brash retorts, comments and tweets.

Even though the word “beguile” has a dark tinge to it, the human race has never been brought to its senses by direct confrontation or merely the presentation of knowledge.

We need truth to flirt with us.

We need to be romanced into the discovery of goodness.

We need the chilling sensation of the first date to gain first insight.

Without this, we become commonplace, boring and eventually, stubborn.

Yes, if I were to describe the worst condition of humanity, it would be the sedimentary accumulation of beliefs which neither bring passion nor innovation.

Come, Spirit of God.

Beguile me with your creativity.

Entice me to yearn for the intimacy of a good idea.

And make me hunger and thirst … for righteousness.

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Thank you for enjoying Words from Dic(tionary) —  J.R. Practix 

 

Ad man

Words from Dic(tionary)

Ad man (n): a person who works in advertising. It is the classic “love-hate” relationship. Basically, capitalism loves it and humanity despises it.

In our society, we require that products be produced, and once manufactured, they must be marketed in the most competitive way possible. Simultaneously, the nervous, apprehensive and often bored consumer becomes the target for all sorts of chicanery, albeit speckled with a bit of cleverness.

Advertising. It is one of those great annoyances that will not go away, similar to the embarrassment one feels on being a grown-up and needing to put baby powder on a summer heat rash. You wish you didn’t, but you guess you’d better.

How can you advertise something without coming across as the classic over-sales-pitching boob?

I experience it myself. Obviously as I travel on the road, I would like people to participate in my writing, my music, my endeavors and even to purchase some of this stuff so that I can continue to my odyssey and perpetuate my childhood whims.

But how can you be an ad man (or an ad woman, for that matter) without appearing callous to those around you, merely concerned about unloading inventory?

Well, there IS the truth. That means that every once in a while, when making your spiel, you realize that what you have to offer is not a perfect fit for the person in front of you, and you might just gain a soul by backing away and letting them know of your product’s limitations for their need.

This was demonstrated beautifully in the movie, Miracle on Thirty-Fourth Street. The Santa Claus character acknowledges that Macy’s does not have a certain toy and recommends other locations for acquiring it. Management was in an uproar … until they realized that it worked.

Yes, I guess that IS the key. If you can tell the truth about your product in an enthusiastic way, and then allow the patron to make his or her own decision on whether it fits in to their requirements without insisting that they are either short-sighted or “don’t yet understand the full range of your offer,” then you can be a decent ad man instead of an obnoxious one.

Advertising. It won’t go away.

Actually, it shouldn’t go away. But what we CAN require is our American right … to hear and decide for ourselves.