Blurb: (n) a short description for promotional purposes
Production bigger, promotion smaller.
It is the philosophy of Hollywood.
The explosions, action, mayhem and murder need to be huge–nearly beyond comprehension. But the title, description of the plot and dialogue should be as tiny as possible.
Anyone who is trying to interact with the American public must comprehend that the first step to being able to connect with the populace is to realize that they don’t want to read. An argument could be made that they don’t want to think. But certainly, limiting the number of words on a piece of paper to describe a massive idea is considered to be “Madison Avenue genius.”
I’m not even going to speculate on what these words should be, because as each week passes in this great country, which touts the value of education, we actually surrender more and more to a common stupidity.
- Don’t use big words.
- Don’t use unknown words.
- Matter of fact, don’t use any words that were conceived before ten years ago.
In doing this, you will be able to write a blurb which explains your intentions to those who are intentionally acting dumbfounded by anything that isn’t recently posted on Facebook, Instagram or can be discerned through watching a YouTube.
Jonathan’s Latest Book Release!
PoHymn: A Rustling in the Stagnant