Blurb

Blurb: (n) a short description for promotional purposes

Dictionary B Production bigger, promotion smaller.

It is the philosophy of Hollywood.

The explosions, action, mayhem and murder need to be huge–nearly beyond comprehension. But the title, description of the plot and dialogue should be as tiny as possible.

Anyone who is trying to interact with the American public must comprehend that the first step to being able to connect with the populace is to realize that they don’t want to read. An argument could be made that they don’t want to think. But certainly, limiting the number of words on a piece of paper to describe a massive idea is considered to be “Madison Avenue genius.”

I’m not even going to speculate on what these words should be, because as each week passes in this great country, which touts the value of education, we actually surrender more and more to a common stupidity.

  • Don’t use big words.
  • Don’t use unknown words.
  • Matter of fact, don’t use any words that were conceived before ten years ago.

In doing this, you will be able to write a blurb which explains your intentions to those who are intentionally acting dumbfounded by anything that isn’t recently posted on Facebook, Instagram or can be discerned through watching a YouTube.

 

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Andante

dictionary with letter A

Andante: (adj) used as a direction in music to mean a moderately slow tempo.

I have found that a little bit of knowledge gives you just enough confidence that you can stumble into creative ways to make a fool of yourself.

It’s much that way with me and music.

I had three years of what you might call “formal training” in playing the piano, and then lots of extemporaneous encounters which have afforded me a scholastic understanding of the craft, similar to storing old papers, discarded clothing and unused appliances in a utility closet. There is no plan for organization–just a bunch of stuff.

So when I saw today’s word, andante, what popped into my mind was what I believe to be a title to a small composition I played when I was a child, pursuing the eighty-eight keys set before me.

It was called Andante Favori. Now let me explain–I do not know if this music actually exists, or if it was a cute title that my piano teacher applied to a piece she wanted me to attempt, and decided to try to make it more appealing.

But as it turns out, as I prepared for today’s essay, I looked it up on the Internet, and discovered that there actually is an Andante Favori. It was written by Beethoven, designated WOO57.

I’m not sure of the translation, but I’m pretty convinced that the title simply means, “A Favorite Andante.”

Not very clever, but in that day and age, composers had to make their living as teachers, and since there was not a lot of printed music available, they penned their own lesson tunes for the students who were given to nobility, but not necessarily talent.

So as I’m writing this today, I am literally punching in a You Tube of somebody playing the piece. I can tell you that it’s not stunning, it’s very simple, and is exactly what an andante should be: completed but not memorable.

So it is with a combination of rejoicing, awe and yet a bit of being unimpressed that I share this with you today.

It’s just nice to know that Ludwig actually wrote the song and it wasn’t an andante of my imagination.

 

 

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