Cynosure: (n) something that strongly attracts attention by its brilliance, interest, etc.:
I remember it like it was yesterday.
I had a meeting with a fellow who dubbed himself “Bundy Boy.”
I don’t know why he selected this handle since it was nowhere near his name. But he was young, energetic, and full of what the old folks used to call “piss and vinegar.”
He agreed to have a meeting with me because he was thinking about promoting our little music group and taking over management of us—thereby assisting us in getting national attention, a recording contract and, well, just something far away from our poverty.
I remember it so well because he had a spiel. He called it “The Five Thingalings.”
I wanted to laugh, but after all, I was in a subordinate position, sitting in the office of a guy who might be able to throw some light in the direction of my shade.
It was the first time I ever heard this word: cynosure.
He asked me if I knew what it meant. I didn’t. So he explained, “It’s about what’s bright and shiny. Humans are human, but they’re also beings—and as beings, they’re attracted to… are you ready?” he asked me.
I was. He continued, “They’re attracted to sex, silliness, a sad story, beauty and money.”
I thought about it, had no reason to disagree, and so I nodded my head.
Confident that I was on his wavelength, he proceeded. “Cynosure is when you turn the lights up so people can see more clearly what you have to offer. That’s why you’ve got to be sexy. Everybody likes sexy. Even religious people like sexy. They don’t talk about it—but they think about it. And everybody likes to be silly. They pretend to be serious, but after a short time, they’re ready for a good giggle.”
“But,” he went on, “we do like a sad story. It cleans us out—makes us feel we’re really sensitive because we care about what happened to somebody on the rocky road of life. And that story—that story I’m telling you about—it’s much more powerful if it’s being shared from a beautiful package. Just as people like sexy, they like pretty. In their minds, sexy and pretty go together. Nobody feels sexy if they don’t feel pretty, or handsome. And of course, money. Even the Bible says that money answers everything. If you think about it, any problem that comes up in your mind—well, a nice stack of cash will go a long way to solving it.”
After Bundy Boy finished his speech, he sat and looked at me.
It was time for him to offer his evaluation of my “package.”
He was kind, merciful, but truthful.
“My friend,” he said, “you aren’t sexy. Now you might be silly, but if you’re silly and not sexy, it comes off goofy. I suppose you do have a sad story, but when you’re not sexy and not silly, and you have a sad story, people think to themselves, ‘well, of course. He’s a loser.’ And if you’re not sexy, the chance that you’re beautiful is small. And even though we pretend we like beauty on the inside, it’s only something your mother actually feels. And,” he concluded, “by looking at your clothes—especially your shoes—I can tell. You’ve got no money.”
He concluded, “So even though I like your music and I do like you, I can’t work with you. I can’t bring the magic. I can’t cynosure you.”
He stood to his feet and walked toward the door, which I assumed meant that I was also to stand and depart. He patted me on the back and offered a lame, “If there’s anything I can ever do, let me know.”
So I have gone through the majority of my life with no cynosure.
It’s been painful—but I have managed to eke out an existence.

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