Crunk

Crunk: (n) a type of hip-hop originating in the southern U.S. and characterized by heavy bass and call-and-response vocals.

If there are social graces, then there most certainly must be social “clumsies.”

I’m speaking of those moments when we become so frightened that we’re going to appear ill-informed that we foolishly pretend we know something about a matter that we have absolutely no connection with whatsoever.

Somebody might mention a word and rather than us asking, “What in the hell is that?” we simply nod our head.

Then someone notices our vigorous head-wagging and challenges us by asking, for instance, what our favorite crunk song is.

At this point, beads of sweat break out on our brow–though we might be a bit relieved because we now know that crunk has something to do with music. (Our first guess was probably that crunk was the past tense of crank.)

Meanwhile, rather than quickly admit that we were caught—or that we don’t have any insight whatsoever on the subject, we try to come up with a generic answer in hopes that the subject will be changed, and the integrity of our all-knowing status will remain.

So in answer to the question about our favorite crunk song, we might say, “There are so many—but I am heartened by the fact that it’s gaining notoriety, and they seem to be including more women.”

We internally smile, thinking that mentioning the addition of new female crunkers was particularly ingenious.

Then we look into the eyes of our questioner.

He knows we’re full of shit.

Now what do we do?

We try to revise the topic. But with our limited musical knowledge, it’s a bit difficult to make the jump from crunk to James Taylor.

We wish to disappear and think it might be a good idea to hasten our exit, even though we just arrived at the party and it might appear suspicious.

Then it happens.

One of those snide, beautiful, skinny women standing nearby snarls, “You don’t know what crunk is, do you?”

For some reason the whole room goes silent. Everyone’s attention is suddenly focused in our direction—people waiting for an answer.

Here are the options:

Come clean and admit that we misrepresented our knowledge on the subject.

Or faint.

funny wisdom on words that begin with a C


Subscribe to Jonathan’s Weekly Podcast

Good News and Better News

 

Commercialize

Commercialize: (v) to manage or exploit in a way designed to make a profit.

The Erickson Bread Company is coming out with a new product.

It doesn’t seem unique–it’s a tasty wheat bread fortified with vitamins that has the softness and flavor of white bread.

Everyone at the company and in the board room is ecstatic. They feel they have a good loaf which could quickly be considered great if it were advertised correctly.

A debate rages.

In order to present their creation to the public, they feel they need to find the best way to commercialize it–and by commercialize they mean the most favorable and common vehicle to convey typical life being joyously invaded by the new Erickson bread.

It is concluded that it would be ridiculous to show a family sitting around the dinner table enjoying one another’s company, commenting on the bread.

Old-fashioned.

Out of step with the times.

They also rejected the notion of a man wearing a hard hat, seemingly oblivious to the lunch he’s about to eat until he bites into the sandwich and smiles at the tasty bread.

Too much emphasis on a male figure–and who really wears hard hats anymore?

So it is decided that the best way to commercialize the bread is to have an energetic young mother standing at the kitchen counter making sandwiches for her young son and little daughter, who are completely preoccupied staring at computer screen and phone individually. The mother asks them to taste the bread. Without looking up, they nibble a corner–and suddenly their eyes look away from the screens and move to their mother, still with dead stares, and say, “Umm. That’s not bad.”

The commercial ends with the announcer saying: “Erickson’s new wheat bread–claimed by children who are obsessed by the Internet as ‘Umm. Not bad.'”

Commercialize: a decision to give in to the situation of our time, representing ideas in a fashion which may only be applicable for a few months.

Unfortunately, not everything we do in life can be commercialized.

Amen.

 

Donate Button

Subscribe to Jonathan’s Weekly Podcast

Good News and Better News