Commercialize

Commercialize: (v) to manage or exploit in a way designed to make a profit.

The Erickson Bread Company is coming out with a new product.

It doesn’t seem unique–it’s a tasty wheat bread fortified with vitamins that has the softness and flavor of white bread.

Everyone at the company and in the board room is ecstatic. They feel they have a good loaf which could quickly be considered great if it were advertised correctly.

A debate rages.

In order to present their creation to the public, they feel they need to find the best way to commercialize it–and by commercialize they mean the most favorable and common vehicle to convey typical life being joyously invaded by the new Erickson bread.

It is concluded that it would be ridiculous to show a family sitting around the dinner table enjoying one another’s company, commenting on the bread.

Old-fashioned.

Out of step with the times.

They also rejected the notion of a man wearing a hard hat, seemingly oblivious to the lunch he’s about to eat until he bites into the sandwich and smiles at the tasty bread.

Too much emphasis on a male figure–and who really wears hard hats anymore?

So it is decided that the best way to commercialize the bread is to have an energetic young mother standing at the kitchen counter making sandwiches for her young son and little daughter, who are completely preoccupied staring at computer screen and phone individually. The mother asks them to taste the bread. Without looking up, they nibble a corner–and suddenly their eyes look away from the screens and move to their mother, still with dead stares, and say, “Umm. That’s not bad.”

The commercial ends with the announcer saying: “Erickson’s new wheat bread–claimed by children who are obsessed by the Internet as ‘Umm. Not bad.'”

Commercialize: a decision to give in to the situation of our time, representing ideas in a fashion which may only be applicable for a few months.

Unfortunately, not everything we do in life can be commercialized.

Amen.

 

Donate Button

Subscribe to Jonathan’s Weekly Podcast

Good News and Better News

 

Advertisements

Collect

Collect: (v) to bring or gather things

I collect.

I grab my basket and step into life, picking up things that suit my fancy, meet my needs or stir my soul.

From democracy I collect the value of personal freedom.

I collect a wisp of meditation from the Buddhists.

I collect tenderness, mercy and endurance from my sisters.

I collect devotion to country from communist China.

I realize the danger of eating too much pork from my Muslim brethren.

I collect the value of play from the children encircling me.

I collect my thoughts by rejecting my prejudices.

I collect the true history of my life by quieting the ideas I wish to promote.

I collect fruits and vegetables at a good price at Aldi.

I collect the power of the Golden Rule from my friend, Jesus.

I collect a searching, inquiring and probing mind from my atheist friends.

I collect a respect of science from God.

And I collect a respect for God from science.

I collect things that other people think are meaningless so I can have a personal treasure in my heart.

I collect a respect for things old, current and even those things which sniff of the future.

I stand in awe of Earth as I collect my trash and throw it in the garbage instead of allowing it to go “blowin’ in the wind.”

I collect my anger and force it into a small box, where it doesn’t think it is bigger than it actually is.

I collect those little boxes of anger and open them up in my private times to address the concerns.

I collect passion for my dreams.

And I collect dreams to welcome passion.

I am a collector.

Not much of what I collect has a dollar value.

Yet all of what I collect is valuable.

Donate Button

 

 

Subscribe to Jonathan’s Weekly Podcast

Good News and Better News

 

Coax

Coax: (v) to persuade

I finally had enough children that I became a fairly decent father. Therefore I’m not responsible for the initial flops.

All kidding aside, one of the mistakes of all parents is investing too much time into the well-being and involvement of the child.

For me, this realization happened at the swimming pool. My first son, two years of age, came down in his cute little swim trunks. I could hardly wait to get him into the water and see him splash around–a vision I had perceived in a dream the night before.

But instead of jumping into the water or into my arms, he stood at a distance, critically, like an old maid viewing a Playboy magazine for the first time.

I begged.

I pleaded.

I made promises. (I’m talking about Baskin Robbins promises. In other words, the big scoops.)

He was unimpressed.

Matter of fact, he was quite enamored that he had gained my full attention over such a small thing. So in his toddler mind, he was dangling me over the abyss of an emotional cliff, giggling over my slipping grasp.

I hated myself.

He never did get into the pool. I must have asked him a thousand times, and I’m not exaggerating for the purpose of literature.

But by the time I got to the second, third and fourth kid, I realized that the key to engaging your children in good things is to always act like you just don’t give a damn.

I did not invite them into the pool. Matter of fact, I passed along the impression that they were “too small to swim.”

I jumped, threw balls in the air, and in no time at all, each of them came over to the edge, bouncing up and down, waving arms and saying, “Daddy, let me come in!”

I elongated the process (so there wouldn’t be any bitching about the temperature of the water). So when they got in, it was an honor.

Children are manipulative. They are not angels from heaven, unless you’re talking about the fallen variety, hanging out with Lucifer at the clubhouse.

Children were meant to come along with us, not us with them.

I have stopped all coaxing. I don’t coax anyone.

You can watch what I do, listen to what I believe or follow me around to see how hypocritical I am. Then decide for yourself.

I, for one, do not have time to talk people into pursuing good crap.

 

Donate Button

Classroom

Classroom: (n) a room, typically in a school

I wish they would have told us the truth.

I suppose they were afraid if we knew the truth, we might get discouraged. Maybe we’d give up.

For some reason, our teachers and school administrators thought it was best to dangle the possibility of growing up to be adults someday
instead of letting us know that “who we are now” is pretty much who we would end up being.

We might have spent more time trying to do better instead of sitting in the back of the classroom hiding, hoping no one would call on us, refusing to emerge from our turtle shell to become lions and tigers, yet knowing that such a position would be impossible unless there were evolutionary stages in between.

Yes, somewhere along the line, in that classroom, we needed to transition from single-cell organisms into a more complex species.

They didn’t tell us.

Maybe they were hoping that high school, church, tests, our first sexual encounters or even college would stir us to new awakenings.

But since we carried the same personality and fears into each opportunity, we came out almost every time with identical conclusions.

So the fourteen-year-old kid who’s insecure becomes the eighty-four-year-old woman who still wonders if she’s pretty.

It is a bucket of shit.

I know that sounds gross, but it is the only description I can give for thinking that you can “leave well enough alone,” and well enough will give you anything…but being alone.

Donate Button

  Announcing Jonathan’s New Podcast

Listen to Stitcher

Circumspect

Circumspect: (adj) wary and unwilling to take risks.

I have decided that the best way to protect our country from terrorists is to let moms and dads examine the bags at airports.

Think about it.

Your mother and father could always find a reason that anything you planned to do would either a) hurt you; b) make your grades drop; c)
keep you from God or the church; d) kill you.

If we put these moms and dads in charge at the airport, it would only take about two weeks before frequent flyers would grow weary of bringing along anything
that might be questionable. For after all, not only would it be rejected, but also you would have to listen to the lecture on why it was stupid to consider bringing it in the first place.

Mommys and Daddys are circumspect–careful to a fault.

In the process they possibly spare their children some potential danger, but also plant seeds of suspicion and “Mommy-and-Daddyism” inside them, until such an hour that these children are in charge of their own little offspring, who likewise need to be ferociously protected.

Donate Button

 

Chosen

Chosen: (adj) having been selected as the best or most appropriate.

Without spraying dark, sticky thoughts into the air, I must admit that if I knew what I know now, I might not have chosen to be born.

I don’t think I would have chosen Mary and Russell as my parents. Considering my youthful antics, they might not have chosen me.

I certainly would not have chosen to be raised in the Midwest of the United States during a season when prejudice, bigotry and self-righteousness were considered to be “American values.”

I wouldn’t have chosen to be fat. Even though some people try to gain their self-esteem while encased in blubber, the excess poundage does take its toll.

I don’t know exactly what I would have chosen–I mean, I could continue this list and probably offend everyone I know.

But I certainly would have chosen Jesus.

This is not because I’m a religious person. Matter of fact, I have been known to doze off immediately at the mention of prayer.

It’s the practicality.

It’s the humanity.

It’s the responsibility that Jesus of Nazareth placed on himself and his followers that lets me understand that he “gets it.”

He gets what it means to be a human being on this planet called Earth. I don’t know if his manifesto would work on other planets. I don’t know anything about habitation in other galaxies.

But Earth requires a certain payload to launch your rocket.

I’ve chosen that.

I fail at it, and as long as I realize it’s a failure on my part and not a master plot against my happiness, I’m usually just fine.

I don’t know what else specifically I would have chosen.

I would not have chosen a career as a writer, because criticism and obscurity are your only friends.

Would I have chosen to pen this essay? Probably not.

I got up in a rather relaxed, lazy mood, and your interest just didn’t interest me that much.

So I’ve chosen, at times, to persevere–even though the immediate benefit does not scream its worth.

 

Donate Button

Chore

Chore: (n) a routine task, especially a household one.

I suddenly realized that there is no happy word to describe work.

“Labor.” That sucks.

“Effort.” Well, that takes effort

“Struggle.”

Even the word “employment” is constricting, brings a frown to one’s face.

How do we expect to ever move forward in our consciousness when everything seems to be a chore? We didn’t like chores when we were children, so are we going
to wake up one morning having accumulated enough birthdays that we will become intrigued with doing repetitious tasks?

And if we don’t like doing these “events,” what’s to guarantee that the mechanic who’s repairing the airplane doesn’t get bored and take a shortcut?

If we don’t like doing the things we’re supposed to accomplish, won’t we eventually just do them poorly?

And once mediocre becomes normal, normal is certainly dangerous.

How can we re-train ourselves to believe that work is not a chore and that chores do not need to be repetitious, but rather, gain glamor and gleam by being enhanced with new possibilities?

This is not the season to insist on tradition. The work force in America needs a revolution–a revival, if you will–of the passion that originally made us believe we wanted to do what offered us a paycheck.

Don’t ask me to do my chores.

I will rebel, go to my room and listen to the music you don’t like.

Donate Button