Commercialize

Commercialize: (v) to manage or exploit in a way designed to make a profit.

The Erickson Bread Company is coming out with a new product.

It doesn’t seem unique–it’s a tasty wheat bread fortified with vitamins that has the softness and flavor of white bread.

Everyone at the company and in the board room is ecstatic. They feel they have a good loaf which could quickly be considered great if it were advertised correctly.

A debate rages.

In order to present their creation to the public, they feel they need to find the best way to commercialize it–and by commercialize they mean the most favorable and common vehicle to convey typical life being joyously invaded by the new Erickson bread.

It is concluded that it would be ridiculous to show a family sitting around the dinner table enjoying one another’s company, commenting on the bread.

Old-fashioned.

Out of step with the times.

They also rejected the notion of a man wearing a hard hat, seemingly oblivious to the lunch he’s about to eat until he bites into the sandwich and smiles at the tasty bread.

Too much emphasis on a male figure–and who really wears hard hats anymore?

So it is decided that the best way to commercialize the bread is to have an energetic young mother standing at the kitchen counter making sandwiches for her young son and little daughter, who are completely preoccupied staring at computer screen and phone individually. The mother asks them to taste the bread. Without looking up, they nibble a corner–and suddenly their eyes look away from the screens and move to their mother, still with dead stares, and say, “Umm. That’s not bad.”

The commercial ends with the announcer saying: “Erickson’s new wheat bread–claimed by children who are obsessed by the Internet as ‘Umm. Not bad.'”

Commercialize: a decision to give in to the situation of our time, representing ideas in a fashion which may only be applicable for a few months.

Unfortunately, not everything we do in life can be commercialized.

Amen.

 

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Clam

Clam: (n) a marine bivalve mollusk with shells of equal size.

I guess any decent mollusk would consider it a home invasion. After all, you have this perfectly wonderful shell, which should be impenetrable.

So someone comes along, boils your ass, insults you by throwing in spices because you have no flavor of your own, and then takes a knife to crack you open to
steal your life force.

Pretty much of a horror story if you live in the ocean.

I have eaten clams many times. Perhaps I should apologize. I’ve even taken one of those pointy objects they offer you to crack them open, making me feel like I’m some sort of “sea-farin’ man.”

I have two opinions on clams:

  1. They’re too small
  2. They have no flavor unless you dip them in a sauce.

So would I get the same sensation if I took a piece of bread and dipped it into an excellent cocktail sauce as if I dunked a clam in the same sauce?

I think so.

So let me review: for some reason we decide to invade the privacy of a reclusive creature who has clammed up, boil it to death, break open its shell and eat it, even though we know it’s not particularly satisfying.

Vindictive sons-of-a-bitches.

 

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Bread

j-r-practix-with-border-2

Bread: (n) food made of flour, water, and yeast, mixed together and baked.

“Man shall not live by bread alone.”

No kidding.Dictionary B

The carbs will kill ya’.

Bread is part of the great American hypocrisy.

  • It is high in calories.
  • It is loaded with overwrought carbohydrates
  • And it is extremely tasty–especially when it’s soft and covered with buttery jellied substances, which are also silent killers.

So even though man cannot live by bread alone, it’s ridiculous to think that man can live without bread.

Would America survive without a sandwich?

Who would be prepared to have their Big Mac wrapped in organic lettuce leaves?

So we try to cut calories by slicing the bread thinner–and to some degree this works, because the concept of lean bread is better than the meanness of no bread.

But sooner or later we must come up with an answer that is functional to human beings, just as we are. Maybe we would like everyone to be slender and heathy, having just finished a great cardio, devouring a salad with low-fat dressing. But isn’t it time to realize that this will just never happen?

So instead, let’s kick out all those trainers and dietitians–and hire a bunch of researchers to come up with a bread … that won’t leave us dead.

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