Brand

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Brand: (n) a type of product manufactured by a particular company under a particular name.

I was informed that you can clean your battery terminals by pouring a little bit of Coca-Cola on them to get rid of the excess residue.Dictionary B

Yet for some reason, the Coca-Cola bottling company does not choose to advertise this. They instead insist on punctuating their brand as a beverage which is tasty and enjoyable, especially refreshing when served over ice.

I have heard that toilet paper has been applied in a comedic way to write comical or whimsical notes. Yet I have never seen Charmin market their product as stationery. They continue to persist in believing that the best angle for promoting their brand is to insinuate how comfortable it is to the bum.

Isn’t that fascinating?

Even though there may be other uses, purposes or maybe interpretations of a certain commodity, they are not brought to the forefront, simply because they are either bizarre, aberrant or silly.

I, for instance, was drawn to be a believer in the Gospel of Jesus because his brand was “Love your neighbor as yourself.”

Unfortunately, I am always inundated with those who have found other uses for the Gospel, including racism, chauvinism, self-righteousness and greed.

I feel it is my job to reject this promotion, which would try to draw people to a message of hate, instead of the intended outcome of a community of mutual understanding.

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Assert

Assert: (v) to state a fact or belief confidently and forcefully.dictionary with letter A

People certainly are more assertive than they used to be.

Sitting over a delicious breakfast of cereal this morning, my traveling partner asked me what I thought was different in our country since 2008.

I find that answer to be very simple: we have changed the default position of kindness to one of assertiveness.

We think it’s important to share our point, prove our point, defend our point and walk away from any conversation with our point not dulled.

So because of that, we have developed a rendition of the American culture and gospel of Jesus Christ mingled together which focuses on our own value to the detriment in consideration of others. It has happened so gradually that lots of people would take exception to this accusation.

But being assertive is not only risking being wrong, it is also cornering ourselves in what we have asserted, and makes us continue to stubbornly pursue ideas which may be ineffective.

So the politicians in our country assert that the problem is that people don’t vote, or that they have little concern for real issues, and that therefore, it is up to the politicians to guide the discussion and make the choices for the masses minus their involvement.

Religion spends so much time asserting either the sinfulness of mankind or our innate goodness that it fails to develop the truth which would make us free, which is that we are capable of good as we are also capable of evil.

And entertainment has no sense of responsibility for anything other than delivering a predictable round of art projects, which cause people to participate–unchanged.

I just don’t assert much anymore.

I think it’s important that the default position for dealing with human beings should be kindness, and that the default position for the work we do should be completion. Just those two things being in place would create a better country.

Because I can assert two definite truths in your direction:

  1. There is no law against kindness.
  2. And completing your work speaks for itself.

 

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